Growth and marketing executive with over a decade of experience building profitable, community-driven consumer brands from inception to scale.Co-founded Uncle Bud’s and led its growth into a global category leader, achieving 8M+ units sold across 15,000+ retail doors and a robust DTC business prior to acquisition. Proven leader of cross-functional teams, leveraging data, creativity, and emerging technologies to deliver measurable, omni-channel growth.
Leadership & branding experience
across DTC, TikTok Shop, Amazon & Retail
Engaged consumer impressions generated through social, press, and celebrity & influencer activations
Successfully scaled Uncle Bud's from concept to acquisition by a public company
• Brand positioning & creative direction
• Product & packaging design
• Web design & conversion optimization
• Social media management
• Celebrity & influencer partnerships
• Paid media strategy & execution
• Lifecycle marketing (Email & SMS)
• Customer acquisition & retention
• DTC, Amazon & TikTok Shop
• Launch & go-to-market strategy
• Retail & wholesale marketing strategy
• Buyer pitch decks & sell-in materials
• Trade shows & OOH activations
• Data-driven marketing analytics
• Funnel & revenue optimization

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